Introduction
In 2023, Engel & Völkers, a leading real estate company headquartered in Hamburg, Germany, undertook a major website redesign to enhance its digital presence and support its growth objectives. The redesign aimed to improve user experience, streamline property searches, and boost lead generation. The results were impressive, with notable increases in website traffic, user engagement, and property inquiries.
Background
Engel & Völkers is a prominent global real estate company specializing in high-end residential and commercial properties. Despite its strong market presence, the company’s website was outdated and lacked modern functionalities that could support its expanding operations and diverse client needs. The goal was to create a state-of-the-art digital platform that would enhance user experience and better showcase their property listings.
Challenges
- Outdated Website: The previous website had a dated design, poor mobile optimization, and slow load times, affecting user satisfaction.
- User Experience Issues: The site’s navigation was complicated, making it difficult for users to search for properties and access relevant information.
- Lead Generation: The outdated platform did not effectively capture and convert leads, impacting overall business growth.
- Brand Image: The website did not align with Engel & Völkers’ premium brand image and global market positioning.
Objectives
- Modernize User Experience: Develop a visually appealing and easy-to-navigate website with improved functionality and mobile responsiveness.
- Enhance Property Search: Implement advanced search features and filters to make property searches more intuitive and efficient.
- Boost Lead Generation: Optimize the site for better lead capture and conversion through enhanced contact forms and interactive elements.
- Strengthen Brand Image: Create a website that reflects Engel & Völkers’ high-end brand and global market presence
Solutions Implemented
- Website Redesign: Engel & Völkers collaborated with a digital design agency to revamp its website. The new design featured a modern, clean aesthetic with improved navigation and mobile optimization.
- Advanced Search Features: The redesigned site included sophisticated search functionalities, such as interactive maps, detailed property filters, and virtual tours.
- Lead Generation Enhancements: New features such as easy-to-use contact forms, live chat support, and personalized property recommendations were added to improve lead capture.
- Brand Alignment: The website design was tailored to match Engel & Völkers’ premium brand image, with high-quality visuals and a user experience that highlighted their global reach and expertise.
Results
- Increased Website Traffic: The redesigned website saw a 45% increase in overall traffic within the first six months, driven by improved user experience and search functionality.
- Higher User Engagement: Time spent on the site increased by 30%, with users exploring more property listings and utilizing advanced search features.
- Boosted Lead Generation: Lead inquiries increased by 50%, thanks to optimized contact forms and interactive elements that facilitated easier communication with potential clients.
- Enhanced Brand Perception: The new website received positive feedback for its modern design and functionality, reinforcing Engel & Völkers’ reputation as a leading real estate brand.
Conclusion
Engel & Völkers’ website redesign in 2023 was a major success, resulting in significant gains in website traffic, user engagement, and lead generation. By addressing the challenges of an outdated digital platform and implementing a modern, feature-rich website, the company demonstrated the power of a well-executed digital strategy in driving business growth and enhancing brand image.
